Using Cross Promotion for Cyber Law Website
Cross promotion assist you to get targeted traffic to your site without having to pay for it. Attorneys pay between and per click on Google, according to a recent article in New York Times. You can expect this to see this increase as more law firms increase their ad spend online.
There are many ways in which you can drive more traffic to your site without investing a lot of time and money. Blogging, and social media are a couple of ways to do so. The only problem is that it takes time and consistency to build an audience.
With cross-promotion, you can reach new and relevant audiences with the right partnerships. Keep reading to find out how you can best use cross-promotion to drive traffic and business.
What is Cross Promotion
Cross promotion entails forming strategic partnerships with the related companies or people with similar audience. They will promote your service to their audience, and you also promote their service to your audience. If, for example, you have a bankruptcy practice that targets Gen Xers and Millennials, you can get into a partnership with a credit counseling service targeting the same audience and promote each other’s service. The the goal here is to complement each other’s services and not compete against and that you share a typical target market demographics.
There is a need for you to find the right strategic marketing partner for cross promotion to work. If you are a cyber law firm like Revision Legal internet lawyers, and you are looking for cross-promotion partners, you have many options. You can for instance partner with software companies that provide for e-commerce organizations or non-profit organizations that are concerned about internet privacy rights.
Cross Promotion Techniques
When you have an idea of who you want to be your cross promotion partner, you have to find out ways that you can best help each other. When it comes to driving traffic to your cyber law firm, here are a few tactics that can work online.
Email marketing offers you with the first platform to cross promote your content. Depending in how your emails are designed; it is easy for you to slip cross-promotional content into your newsletters.
When cross promoting between organisations, include a call to action. You want to assure them that you are ready to help them, therefore, have them schedule a free consultation or download a whitepaper.
Write content on your partner’s website and have them write content for your site too. This will extend your authority and credibility beyond just posting on your site.
Otherwise, you can agree to link to each other’s blog posts whenever appropriate. It is essential that the content be relevant otherwise it will appear like a spam link. This can greatly harm your credibility.
Cross marketing is a vital marketing tool that can assist you to build traffic and expand to a new audience without having to invest. This can translate to a big ROI for your firm.