Working in construction is more about workforce and hard work than it is about creativity. But to make your business stand out, you need a strong logo. It is much easy for you to achieve this that you might think. You just need some great ideas to steer you in the direction.
When making your construction logo, here are a few things that you must keep in mind.
Let it Be Simple
No matter what your logo will end up looking at, be mindful that it doesn’t look too busy. You want something that clients will be able to easily recognize and understand. However, this doesn’t mean that you have to make a plain and boring logo.
It simply says that you keep a balance between the funky shapes and colors. Ensure that there are one or two bold elements tied together by simple functions. For incentives, you can check out the Poms & Associates logo.
Try keeping everything in black and white when you start to get your ideas out. This is a way of helping you to focus on simplicity and design before you can add the textures and colors.
Even as you are playing with the different elements, you must think about what makes you stand out from your competitors. Your the logo should reflect your professionalism or your niche market. Consider creating it in line with your brand values too.
If you are not sure about how you are going to get this done, look into the psychology of shapes, letters and colors.
Each of these has a subconscious effect on how users understand your logo. Some will be masculine and bold, and others will show a sense of community and balance.
The more you look into the use of colours and shapes, the more you start to tell a story. But you are not yet done with your construction logo yet.
Try adding something that makes people do a double-take, or push your creativity to tell a story similar to Amazon’s promise to deliver anything from A to Z with a smile.
You can use white space to best achieve this without complicating anything.
Before finally clicking save on your logo, think about everywhere it’s going to be. Can you recognize what is in it when it is tiny as we as when it is stretched out? This is a crucial question because you will be using your logo in various sizes.
It is going to be used for social media and email purposes. It is also going to be printed on business cards and promotional items.
It is important for your logo to be effective everywhere it is used. Come up with a list of all the marketing materials that you intend to use and try to imagine each one with your logo on it.