The art and practice of designing movements for physical bodies which involves motion, form or either is known as choreography. Choreography can also be described as the process of creating convection or plans used in construction of objects, measurable human interaction, and systems. There are various fields which make use of choreography such as musical theater, fashion shows, cinematography, gymnastics, animated art, video game production, show choir among many others. Choreography in performing arts applies in human form and movement while in dance it can be referred to as dance composition or dance choreography. People who practice choreography in carrying all the activities in it or specializing in one are referred to as choreographers.
Production of music videos is also done by the choreographers. These music videos are described as short films for use by the artistic or for the purposes of product promotion which integrates both the songs as well as the imageries. Having a well-produced music video will enhance the sale of the music recording hence most choreographers will use the high-quality videos for marketing. Another major role done by choreographers is the production of TV commercials. Most TV commercials are produced by organizations by a choreographer they have a contract with which they pay a television channel to air it on their behalf to the viewer of the television channel. Conveyance of information in regard to the organization and marketing of services and products belonging to that organization are the major purposes of creation of TV commercials. Airing of TV commercials by a television channel which has made an agreement with the organization will benefit in that the organization will pay the channel for the period that they shall be airing the TV commercial. A choreographer who produces high-quality TV commercials that meet the standards of broadcasting will enhance their viewership and in return the organization will achieve the intended purpose such as increased sales and passing of intended information.
There are qualities that a choreographer need to possess to ensure that they are successful in the production of music videos and TV commercials. In most cases, choreography is an inborn talent which individuals will make use of with time developing it into becoming successful in the field. For a choreographer to achieve success in producing high quality music videos and TV commercials, it is important for them to have the necessary skills and knowledge in the styles and routines used in choreography. Having excellent skills in leadership will ensure that they can properly control and guide individuals involved in the creation of music dances or TV commercials. Creativity is also important as well as discipline to ensure that they can sacrifice in all aspects to ensure a successful music dance or TV commercial has been produced.